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CORPORATE IDENTITY

To research and explore to create a unique identity, including company ethos and brand name, for an up and coming fashion boutique within a niche market.

Reclothe are the new charity store. Why wear old garments when fresh new ones can be born out of worn out scraps? Reclothe, supplying a service that not only saves waste but has that honest ‘one off’ appeal that customer crave! With donations of old clothes, ‘charity shop-esque’, the teams recreates, whilst recycling, to reclothe the new fashionistas of the high street.

The hand stitched logo and business card add
a tactile quality that reverberates the companies aims - attention to detail, good quality, hand made. Each business card is sewn material backed by card - this material can easily be any kind of scrap that is left over from a garment.

Mock up shown.

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